This course is designed to empower aspiring freelancers with industry-relevant digital marketing skills, aligned with NSDA (National Skills Development Authority) Level 3 standards. The training focuses on both strategic and practical aspects of digital marketing, enabling participants to become proficient in areas such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Paid Advertising (Google Ads, Facebook Ads), Email Marketing, Video Marketing, and Analytics.

Throughout the course, learners will engage in hands-on projects, case studies, and real-world applications to gain confidence and competence in managing client campaigns and growing their freelancing careers. Special emphasis will be placed on understanding marketplace demands, personal branding, and client communication.

The training will be conducted by PeopleNTech, a leading institution in IT education and professional skills development. Upon successful completion of the course, participants will receive a government-recognized certification from NSDA, which adds credibility and value to their professional journey.

Prerequisites:

Participants should have:

• Basic knowledge of creating and managing ad campaigns
• Understanding of local SEO techniques
• Familiarity with Google Webmaster Tools and Google Analytics
• Skills in interpreting and practicing email marketing strategies
• Basic understanding of video marketing techniques
• Minimum 1 year of relevant experience in digital marketing or a related field